عنوان مقاله [English]
With the pervasiveness of psychological language for understanding individuals, critical reflection on it has come to the attention of thinkers. In the present study, using Stuart Hall's views, the representation of "human" in the form of two semantic systems of personality and self was considered. Therefore, the defended dissertations in the Faculty of Psychology and Educational Sciences, University of Tehran, were used. For this purpose, we used critical discourse analysis to extract the way of naturalizing and stereotyping. Therefore, out of 627 dissertations, about 170 dissertations were selected, which used the concepts of "personality" and "self" to refer to a human in their titles. Analyzing the content of dissertation titles in order to extract sitting the concepts together related to these two key concepts showed that we are facing two different semantic systems. First, since the late 1380s, the "Personality semantic system" has been declining and given way to its "Self semantic system". Second, in the Personality semantic system, we encounter trait as a biological concept, and in the Self semantic system, we encounter function and role as a cognitive-social concept. Then we tried to highlight the role of the cognitive science movement in this linguistic shift from a biological concept to a cognitive-social concept. We then turn to the similarities: Overall, reification-based approaches are the most important similarities between these two semantic systems for understanding human.